Marketing that Drives Growth
Go-to-Market Strategy - Demand Generation - Brand Building - Product Marketing
About me
I’m a hands-on marketer for SaaS and technology companies. I develop go-to-market strategies that work, design demand generation programs that increase sales, and build category-leading brands.
Driving growth with practical strategies
Early stage and growth companies need to move fast and work through cloudiness. So do larger companies dealing with change such as entering new markets or launching new products. That’s my sweet spot. I can get your company rolling if you are entering new markets, building your marketing capabilities from the ground up, or scaling for hypergrowth.
My specialties
Go-to-Market Strategy
Demand Generation
Product Marketing
Brand Building
Recent Projects
Define Go-to-Market for New SaaS Product
Optimize Demand Generation Programs
Build a Demand Generation Engine
Develop Key Positioning / Messages
“John expertly navigated the process of retooling our brand…John was a hands-on leader that delivered real results. I would welcome the chance to work with him again and highly recommend him.”
— SHAWN M., CEO AND FORMER MANAGER
