Recent projects
AI-BASED INSURTECH PLATFORM - SAAS
Define go-to-market strategy for new SaaS product
Mandate - Create and implement a strategy to generate leads for a first-of-a-kind product for applying AI to insurance claims processing.
Results - Created content to establish the product as a breakthrough and implemented demand generation program to start the flow of leads.
COMPLIANCE MANAGEMENT PLATFORM - SAAS
Optimize demand generation programs
Mandate - Troubleshoot current demand gen efforts for a compliance SaaS product to get more results.
Results - Implemented performance metrics in Pardot and Salesforce that revealed leads stuck in funnel. Integrated content, demand gen, and BDR work to push leads through the funnel and into opportunities.
RISK MANAGEMENT - SERVICES
Build a demand generation engine
Mandate - Generate awareness for new services around COVID health and safety and cybersecurity.
Results - Established relationships with key industry associations and created content that started inbound lead flow and expanded presence nationally.
DATA SECURITY PLATFORM - SAAS
Develop key positioning / messaging
Mandate - Create messaging to define a new product in the data security space and accelerate the sales process.
Results - Created product vision paper to define industry problem and how this solution was shaking up the industry. This became the centerpiece for demand generation and sales efforts.