Hands-on Experience That Spans the Marketing Spectrum
Capabilities
I’ve run worldwide marketing organizations at numerous companies and often been the first marketer on board. That means I have the capability to create and execute strategy and scale an organization. I bring a great deal of experience and knowledge to these companies that helps them grow. My preferred situation is as a full-time team member, but sometimes early-stage companies don’t need a full-time hire and I work with them on a project basis.
Go-to-Market Strategy
Product strategy, channel strategy, positioning strategy, and pricing strategy. I’ll develop a strategy that will make your company successful.
Product Marketing
Product launches, value prop. messaging, buyer journeys and personas, sales enablement, and, of course, content, lots of content. I’ll help you get products out, get people interested in buying your product, and help your sales team sell it. I’ve launched dozens and dozens of products and built the content and strategy that drives sales.
Demand Generation
Account-based marketing, content marketing, outbound business development, partner marketing, and other programs. I’ll design a program that fits your audience, your product, and your budget.
Brand Building
Customer review programs, customer advocacy/testimonial programs, analyst programs, and public relations programs. I’ve helped companies go from "unknown” to “category leader” in just a matter of months.
“John is an incredibly talented and prolific marketing leader. He and our team created powerful content that extended from branding and digital to demand generation and business development.”
— ADAM F., VP of BUSINESS DEVELOPMENT