SaaS Playbook: How to Create a New Tech Category

How to Create a New Tech Category

Many tech entrepreneurs say that their products have no competition. That is rarely the case. There are often other companies building a similar technology and there are usually alternative technologies.

If you do have truly unique solutions, you need others (customers, analysts, and eventually competitors) to follow your lead. And if you aren’t unique, but you are in a nascent category, you can still establish yourself as the leader or category creator by getting out in front and - again, getting others to follow your lead.

This presentation outlines some of the critical components of building that category in the eyes of customers, analysts and competitors.